Brave reaches 8 million monthly active users

delivers nearly 400 privacy-preserving ad campaigns

High platform engagement persists with 14% click-through rate, compared to 2% industry average

Brave reaches 8 million monthly active users and delivers nearly 400 privacy-preserving ad campaigns

Brave is growing on the user front, with daily active users passing the 2.8 million mark recently, and monthly active users now at 8 million. There are also over 290,000 Brave Verified Publishers. 200,000 of those are YouTube creators, 33,000 are website publishers or creators, 15,000 are Twitch streamers, and since we announced our support for Twitter tipping on August 1st, 28,000 Twitter accounts have joined to receive Basic Attention Tokens (BAT).

Since Brave launched opt-in Brave Ads just over six months ago, we have seen a huge surge in partnerships. In the wake of privacy scandals, as well as GDPR and CCPA requirements becoming clear, leading agencies and brands want to transition to relevant, brand-safe, and privacy-friendly advertising. Brave Ads preserve users’ privacy, and reward them with 70% of the ad revenue.

To date, there have been 385 campaigns on the Brave platform, sparking 97 million ad confirmation events. Platform engagement is extremely high, with a click-through rate of 14% (the industry average is just 2%). More importantly, 12% of click-throughs result in page visits of 10 seconds or longer. There have been 2.36 million 10-second active page visits overall.

Campaign and Partner Updates

Intel Gamer Days 2019
Intel ran a Brave Ads campaign for Intel Gamer Days 2019, which included leveraging Brave Ads as a social driver to reward participation for spreading the word about the upcoming Gamer Days events.

Brave users viewed an ad to click and tweet to score merchandise from Brave and Intel. Instead of a typical landing page, a pre-formatted tweet was displayed with the campaign message. Ten people that tweeted the message were randomly selected each day to win a Thule-branded Intel Gaming backpack, loaded with merchandise from the Brave Store.

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